ZODIAC GIRLS
Social Media Campaign
Overview
Zodiac Girls is an original illustrated social media campaign created to promote a collection of the zodiac -inspired merchandise. The campaign included digital illustrations, short-form promotional videos, product mockups, and social media content designed to increase engagement and showcase the collection across multiple platforms.
Objective
Design a cohesive social media campaign that combines original illustrations, merchandise, and engaging promotional content to increase audience engagement while showcasing a consistant visual brand arcross multiple platforms.
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Creative Process
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Researched zodiac personalities.
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Sketch initial character concepts.
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Refined the chosen characters in Procreate.
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Finalized the artwork in Illustrator.
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Created merchandise mockups.
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Produced promotional videos.
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Published the campaign.
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